Jason McQuaid
Contact Me
Email:
jasonmcquaid@live.ca
Phone:
705-358-2798
Email:
jasonmcquaid@live.ca
Phone:
705-358-2798
Education
Nipissing University-4th Year Marketing Major (2009-Present)
• Currently enrolled as BA(Hon.) towards a Marketing degree
• Completion date is April 8, 2013
• My studies have allowed me to:
1. Develop effective, creative marketing and business plans
2. Consult with local companies in order to create strategic marketing and business plans to grow their business successfully
3. Develop a sound understanding regarding:
a) The Marketing Mix (The 4Ps-Product, Place, Promotion & Price)
b) The Sales Mix
c) The Marketing Planning Process
d) Target Market needs & wants based on their psychographics, demographics and lifestyle characteristics
e) Proper segmentation utilizing Buyer Behavior Tables
f) Becoming a Brand Champion
g) Communication mediums (Costs, type of, benefits, disadvantages)
h) Financial analyses (ROI, Breakeven, forecasting, financial statements and regression statements)
i) Competition (Resources and strategies)
j) SWOT, PEST, Porter's Five Forces analysis
k) Creating effective USPs and strategies to remain competitive and relevant
l) CRM and the importance of maintaining this business aspect
m) Evaluating trends and generating them into opportunities
n) The Product Life Cycle and the different classes of products
o) Determining prices
p) Contingency planning, controls and metrics
q) Proper presentation skills and utilization of Prezi and PowerPoint
Nipissing University-4th Year Marketing Major (2009-Present)
• Currently enrolled as BA(Hon.) towards a Marketing degree
• Completion date is April 8, 2013
• My studies have allowed me to:
1. Develop effective, creative marketing and business plans
2. Consult with local companies in order to create strategic marketing and business plans to grow their business successfully
3. Develop a sound understanding regarding:
a) The Marketing Mix (The 4Ps-Product, Place, Promotion & Price)
b) The Sales Mix
c) The Marketing Planning Process
d) Target Market needs & wants based on their psychographics, demographics and lifestyle characteristics
e) Proper segmentation utilizing Buyer Behavior Tables
f) Becoming a Brand Champion
g) Communication mediums (Costs, type of, benefits, disadvantages)
h) Financial analyses (ROI, Breakeven, forecasting, financial statements and regression statements)
i) Competition (Resources and strategies)
j) SWOT, PEST, Porter's Five Forces analysis
k) Creating effective USPs and strategies to remain competitive and relevant
l) CRM and the importance of maintaining this business aspect
m) Evaluating trends and generating them into opportunities
n) The Product Life Cycle and the different classes of products
o) Determining prices
p) Contingency planning, controls and metrics
q) Proper presentation skills and utilization of Prezi and PowerPoint
